Ayusha is a freelance content writer at Autoncell. 

Ayusha Shrestha 

<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">BYD, one of China&rsquo;s leading electric vehicle (EV) manufacturers, has officially announced its entry into the South Korean market, setting the stage for competition with the homegrown giants Hyundai and Kia. Known for its budget-friendly EV models, BYD is poised to shake up the South Korean automotive industry, which has long been dominated by local brands.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In a recent statement, BYD&rsquo;s Korean subsidiary revealed that it had completed the necessary preparations to introduce passenger vehicles to South Korea. This marks a significant expansion for the company, as it has been selling commercial vehicles in Korea since 2016 but has never before launched passenger models.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The company plans to debut its low-cost EV lineup in South Korea as early as 2025, although a specific launch date is yet to be confirmed. BYD is currently working on establishing a sales and service network across the country to ensure that it has the infrastructure to support its vehicle offerings. To signal its intentions, BYD&rsquo;s Korean website now features a message that reads &ldquo;Hello Korea, Coming Soon.&rdquo;
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">BYD is renowned for producing affordable and efficient EVs, with popular models like the BYD Dolphin (also known as the Seagull in some markets), the Dolphin Mini, and the Atto 3 SUV. These vehicles are expected to be key players in the company&rsquo;s strategy to compete with Hyundai and Kia, both of which have a strong foothold in the South Korean EV market.
&nbsp;
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The move to launch affordable electric cars in South Korea is a direct challenge to Hyundai and Kia, both of which are introducing their own new low-cost EVs. With its reputation for producing budget-friendly and environmentally-friendly vehicles, BYD is well-positioned to make a significant impact on the competitive South Korean auto market.

BYD to Enter South Korean Market with Affordable EVs, Challenging Hyundai and Kia

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