Nabin Pradhan is an SEO Expert and Digital Marketer who oversees all the SEO and Digital Marketing efforts here at Autoncell.

Nabin Pradhan

<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px 0px 1.25em; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">The global smartphone market has seen a shift in leadership, with Samsung reclaiming its position as the top smartphone vendor in Europe for the first quarter of 2024. This comes after Apple briefly held the crown in 2023, marking a significant reversal in the competitive landscape.</p>
<h2 style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-size: 16px; margin: 1rem 0px 0.5rem; color: #0d0d0d; line-height: 1.5; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; white-space-collapse: preserve;">Samsung Regains European Dominance</h2>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px 0px 1.25em; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">After a period in which Apple edged out Samsung in the final quarter of 2023, Samsung has bounced back strongly between January and March 2024. The Korean tech giant now leads the European market by seven percentage points over Apple, an increase from a six-point lead in the same period last year.</p>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">Despite a slight decline in their market shares (Samsung dropping from 33% to 32% and Apple from 27% to 25%), Samsung&rsquo;s actual sales in Europe increased by 7% year-over-year. In contrast, Apple's sales slipped by 1% during the same period. This shift highlights Samsung&rsquo;s robust performance and Apple's challenges in maintaining its market position.</p>
<h2 style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-size: 16px; margin: 1rem 0px 0.5rem; color: #0d0d0d; line-height: 1.5; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; white-space-collapse: preserve;">Contributing Factors to Market Dynamics</h2>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px 0px 1.25em; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">Several factors have influenced these changes. Samsung&rsquo;s success can be attributed to the positive reception of its Galaxy S24 series, which has bolstered its sales. Additionally, mid-range models like the Galaxy A35 and Galaxy A55 5G have performed well, helping to sustain and potentially increase Samsung's lead in the upcoming quarter.</p>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">Conversely, Apple's decline is linked to the aging iPhone 15 series, which has seen diminishing sales due to its seasonality. Furthermore, the lack of a new affordable iPhone SE model has left a gap in Apple's product lineup, making it less competitive in cost-sensitive markets. This void has been exploited by brands like Xiaomi, Realme, and Honor, which offer popular mid-range Android devices that provide better value for money.</p>
<h2 style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-size: 16px; margin: 1rem 0px 0.5rem; color: #0d0d0d; line-height: 1.5; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; white-space-collapse: preserve;">Broader Market Growth and Competitor Performance</h2>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px 0px 1.25em; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">The European smartphone market as a whole grew by 10% year-over-year in Q1 2024, a significant rebound after a series of declines starting in Q3 2021. This growth was supported by impressive performances from other manufacturers. Xiaomi saw an 11% increase in shipments, while Realme and Honor reported staggering growth rates of 59% and 67%, respectively.</p>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">Even the "others" category, which includes smaller brands and those facing legal challenges like Oppo (including OnePlus), managed a 10% increase. This broad-based growth suggests a recovery phase for the European smartphone market, though analysts caution that this does not necessarily signal a return to pre-pandemic levels.</p>
<h2 style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-size: 16px; margin: 1rem 0px 0.5rem; color: #0d0d0d; line-height: 1.5; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; white-space-collapse: preserve;">Future Outlook</h2>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px 0px 1.25em; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">The rest of 2024 is expected to see modest growth in the European smartphone market, with projections indicating "low single digit" increases. While this is an improvement over continued declines, it reflects a cautious optimism among industry analysts.</p>
<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px 0px; color: #0d0d0d; font-family: ui-sans-serif, -apple-system, system-ui, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, Helvetica, 'Apple Color Emoji', Arial, 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; white-space-collapse: preserve;">In summary, Samsung&rsquo;s resurgence and Apple&rsquo;s slight decline in Q1 2024 illustrate the dynamic and competitive nature of the smartphone market. With new models and strategic adjustments, both companies are likely to continue battling for dominance, while emerging brands seize opportunities to expand their footprint in the European market.</p>

Samsung Surpasses Apple in Q1 2024 European Smartphone Sales, Leading Market Growth

Share:

The Latest

PRICE IN NEPAL

Latest News

Contact Us

Follow Us

Quick Links

©2025 Autoncell - All rights reserved.
Powered by:Softsaro