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Samsung leads the global smartphones shipments in Q3 2021 | Global smartphone shipments decline by 6%

Samsung leads the global smartphones shipments in Q3 2021 | Global smartphone shipments decline by 6%

  • calendar_month
  • personNabin Pradhan
  • schedule3 min read

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Research firm Canalys has reported that the smartphone shipments during the July-September period fell by 6% compared to the same time last year. The ongoing chip shortage is the main reason behind the decline, and it’s expected that it will take at least another year before supply and demand balance out.

 

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The smartphone industry is striving to maximize production of devices as best it can. On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering, in an attempt to close the gap between demand and supply. But despite this, shortages will not ease until well into 2022. As a result of this, as well as high costs of global freight, smartphone brands have reluctantly pushed up device retail pricing.” - Ben Stanton, Canalys Principal Analyst. 

 

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smartphone-market-share-q3-2021.jpg

 

Samsung leads the global smartphone market with a 23% market share. The Korean tech company had the same 23% market share in Q3 last year. 

Apple regains its second spot back from Xiaomi with a 15% market share. Xiaomi, on the other hand, drops down to the third spot with a 14% market share. If we recall, in the second quarter of 2021, Xiaomi managed to beat Apple for the 2nd spot with a 17% market share for the first time in its history. 

Lastly, Vivo and Oppo rounded up in the top five with a 10% market share each. 

 

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Smartphone Vendor Q3 2020 Share Q3 2021 Share Yearly Change
Samsung 23% 23% 0%
Apple  12% 15% +3%
Xiaomi 14% 14% 0%
Vivo 9% 10% +1%
Oppo 9% 10% +1%

 

Many channels are nervous heading into important sales holidays, such as Singles’ Day in China, and Black Friday in the west. Channel inventories of smartphones are already running low, and as more customers start to anticipate these sales cycles, the impending wave of demand will be impossible to fulfill. Customers should expect smartphone discounting this year to be less aggressive. But to avoid customer disappointment, smartphone brands which are constrained on margin should look to bundle other devices, such as wearables and IoT, to create good incentives for customers.” - Ben Stanton, Canalys Principal Analyst.


>>> Vivo X70 goes official with Zeiss Tuned Cameras and Dimensity 1200 SoC

 

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  • Smartphone Vendors Global Market Share Q3 2021
  • Samsung
  • Apple
  • Xiaomi
  • Vivo
  • Oppo

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